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What goes where? How does it fit
with other communications visually?
Content hierachy, subject lines.
We'll recommend strategies that build
confidence and increase awareness
and response.
We'll ensure compliance with Best Practice
and increase ROI through effective use
of resources.
As you can imagine, we see a lot of email templates. Each week, we'll take a quick look at one in our 'Email Template Of The Week'. A quick review of the design, in no way endorsed by the company, in 140 characters or less.
Wordy, gappy, not personalised, timely, social, layout issues, images & links too small, typographic. 6/10
From; Dell UK - Home
Subject; Enjoy multimedia with style. Click here for all exciting offers
Dell could do better here by working harder on the look and feel of their email and making the products more relevant (we've bought servers, not laptops from them). The offer at the top seems lost and the pricing typography is confusing (one is the price, the other is the saving).
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Please note: This is our opinion only and not endorsed by the anyone else. Nor have we been engaged to professionally audit this email - it's just designed to engage discussion, a quick response to n email we were sent.
