Consultancy

Whether you're using your own resources, a third party or our own industry leading broadcast email systems - getting your strategy right is of paramount importance. Email marketing is no longer simply a technical solution - that's the easy bit. We'll recommend ways to increase your ROI in clear, non technical terms.

Best Practices
Choosing enewsletters limited means you have at your disposal a team of individuals who live and breath email marketing. What's more, we're dedicated to building your email marketing strategy into a low cost, speedy, measurable and personalised communications tool that underpins every aspect of your customer communications.

Creative, design, copywriting and coding
We'll make sure you're creative maximises response, make recommendations on how to improve readability, work within your branding guidelines and increase your deliverability. We'll work with your Agency and inhouse teams to ensure your email templates work harder.

Segmentation, personalisation and targeting
Building trust with your customers, personalisation, targeting inactive subscribers, dynamic content and behavioural segmentation.

Building and managing lists
Sign up locations, autoresponse, member-get-member, forward to a friend and other strategies to build your list confidently within industry wide accepted guidleines.

Testing and measuring
Making sure your campaigns deliver to expectations, testing in different email clients and with different email SPAM filters. Using segmentation to test different creative and subject line combinations.

Privacy and Regulatory Compliance
Within DMA Best Practive Guidlelines and UK Privacy legislation. We'll recommend ways to improve.

Plan and execute campaigns
The importance of planning, coordinating with cross media activity both in terms of timing and content.

Reporting
What should you expect from your mailing reports and how to use these in future campaigns to build customer confidence and response.

Recommendations
We'll provide them and talk straight, with no axe to grind.

Contact us for a no obligation presentation, or just a chat.